Tiger Woods made a huge impression in his first major on Thursday, shooting a three-under 69 in the first round of the British Open that had him three shots behind the leader, Rory McIlroy.
But along the way Woods, hitting an iron off the tee of the 17th hold, was able to strike a course marshal on the face.
Let’s just call it collateral damage.
The fact that Woods played well in the first round is a huge lift for professional golf. With Woods out of the Master’s earlier this year, that tournament saw it’s lowest TV ratings in 21 years. And there are reports that TV ratings are 10 to 30 percent higher when Woods is in contention.